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Performance and tracking

  • Checking campaign performance

    Go to your Admin Panel and click on the tab “Campaigns” Detailed statistics are available if you click on the graph icon next to each of your campaigns. NOTE: only if it received traffic. In addition ...

  • Conversion tracking with API (Server to Server)

    If you are unsure how to implement these you should seek advice from an IT specialist! 1. Goal Setup: You must have at least one conversion goal generated via the option found on your Admin Panel unde...

  • Cost of acquisition (COA) tracking

    To understand this article, you must know how to create and use conversion tracking. If you don’t please read these FAQ’s first: Conversion tracking & API server tracking COA = Cost Of Acquisition Onc...

  • Mobile conversion tracking

    Classic pixel tracking doesn’t work most of the time. On many mobile offers the only way to track conversions is using a postback URL. Here is a complete guide on how to use the ExoClick conversion tr...

  • Pixel Tracking

    There are multiple ways to track the performance of your campaigns. One way is using pixel tracking. The tracking pixels need to be created from the “Conversion Tracking” tab as shown above. You’ll be...

  • In-Stream Conversion tracking

    Pixel tracking Currently the In-Stream video ads support better conversion tracking by using a tracking pixel. When a visitor clicks on the video ad, then gets redirected to the targeted site and visi...

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