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Campaign set up and common problems

  • What weight should my banner creatives be?

    From February 2020, ExoClick is changing the maximum weight that it will accept from advertisers for all banner creatives to 150KB, this is to ensure that banner ads are aligned with the IAB’s industr...

  • Mobile carrier traffic discrepancies

    Identification of mobile carrier users (3G/4G) is a complex feature. We use both our own and third-party databases of IP addresses to identify carriers, and it requires constant maintenance.  Dependin...

  • Our statistics do not match yours

    Several reasons would explain such a discrepancy: ExoClick counts raw impressions and passes them immediately i.e. no filtering. The page visited does not need to load fully for the impression to be c...

  • In-Stream video requirements

    Please find below the requirements to run In-stream video ads in your campaigns. Preferable Video Format: Type: MPEG-4 video (video/mp4) Video Codec: H.264 Audio Codec MPEG-4 AAC Video File Size:  Cur...

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