We offer you 3 different pricing models:
CPC = Cost paid per each click on the ad.
CPM = Cost paid per 1.000 impressions (views) of the ad.
Smart CPM = Maximum CPM you are willing to pay. The system will automatically adjust the price for it to be always competitive.
With CPC, the eCPM will be determined by the bid price and the CTR. As a result, advertisers should have BOTH a competitive bid and generate a good CTR to receive more traffic.
With CPM/Smart CPM campaigns, the eCPM corresponds basically to the CPM bid price. With this pricing model, the more you bid, and the higher the frequency capping the more traffic share you will receive.